Chapter 14. Enabling healthier living Chapter Contents Models of behaviour change192 Working with a client’s motivation195 Working for client self-empowerment195 Strategies for increasing self-awareness, clarifying values and changing attitudes196 Strategies…
Chapter 13. Working with groups Chapter Contents Types of groups178 Potential benefits of group work178 When to use group work178 Group leadership180 Group behaviour182 Setting up a group183 Getting groups…
Chapter 11. Using communication tools in health promotion practice Chapter Contents Guidelines for selecting and producing health promotion resources147 The range of health promotion resources: uses, advantages and limitations149 Producing…
Chapter 2. What is health promotion? Chapter Contents Defining health promotion17 Health gain, health improvement and health development18 Health education, health promotion and social marketing18 Multidisciplinary public health19 Involvement in…
Chapter 15. Working with communities Chapter Contents Community-based work in health promotion208 Principles of community-based work209 Community participation210 Community development211 Community health projects214 Developing competence in community work219 Summary This…
Chapter 8. Skills of personal effectiveness Chapter Contents Management skills in health promotion107 Managing information108 Writing reports108 Using time effectively110 Managing project work111 Managing change114 Working for quality117 Summary This…
Chapter 3. Aims, values and ethical considerations Chapter Contents Clarifying health promotion aims32 Analysing your aims and values: five approaches34 Ethical dilemmas36 Making ethical decisions40 Towards a code of practice41…
Chapter 10. Fundamentals of communication Chapter Contents Exploring relationships with clients134 Self-esteem, self-confidence and communication135 Listening136 Enabling people to talk137 Asking questions and getting feedback138 Communication barriers140 Overcoming language barriers141…
Chapter 5. Planning and evaluating health promotion Chapter Contents The planning process63 The planning framework65 Summary This chapter presents an outline of a planning and evaluation cycle for use in…
Chapter 7. Evidence and research in health promotion Chapter Contents National public health strategies93 Local health strategies and initiatives94 Evidence-based health promotion95 Using published research96 Doing your own small-scale research98…
