Working with communities

Chapter 15. Working with communities


Chapter Contents



Community-based work in health promotion208


Principles of community-based work209


Community participation210


Community development211


Community health projects214


Developing competence in community work219



Summary


This chapter begins with a discussion of community-based work in health promotion and an overview of the range of activities it may include. Some key terms and principles are explained before an examination of three particular ways of working with communities: community participation, community development and community health projects. Each of these includes an exercise, and there is also a case study of a community development project. The chapter finishes with a consideration of the competencies health promoters need to work effectively with communities.

See Chapter 2, section on defining health promotion.

As discussed earlier, health promotion is the process of enabling people to increase control over, and improve, their health (World Health Organization 1986). The challenge this presents is considerable when working with people in the community who may be disadvantaged and discriminated against, and who may feel powerless to do anything about their health. This chapter is about working with communities in a way that enables them to take more control over their health.

See Chapter 7, section on local health strategies and initiatives, for information on government-funded initiatives focusing on disadvantaged communities.


Community-Based Work in Health Promotion


Community-based work in health promotion involves working with groups of the public in a sustained way which will enable them to increase control over and improve their health. It may involve different kinds of activities, including:




• Community development work.


• Setting up a group and working with members on health issues (such as a group with learning difficulties addressing issues of sexual health).


• Working on projects or campaigns focusing on a particular community-identified health need (such as drug misuse).


• Outreach work, which means health promoters going out to meet people where they are, rather than expecting people to come to them (such as community work on sexual health, which might involve working with people in the sex industry on the streets or in clubs and massage parlours).


• Providing health information services (such as well-women information centres).


• Health-related work undertaken by organisations with wider remits (such as health courses for older people run by national older people’s organisations).


• Advocacy projects (such as organisations undertaking interpreting and/or advocacy for Asian women).


• Self-help groups getting together for mutual support on health problems.

This list (adapted from London Community Health Resource and National Council for Voluntary Organisations 1987) begins to identify the activities that health promoters may engage with at a community level, but first the key terms and principles involved in community-based work need to be clarified.


Key Terms



Community


Traditionally a community is seen as a group of interacting people living in a common location. The word is often used to refer to a group that is organised around common values and social cohesion within a shared geographical location, generally in social units larger than a household. Essentially, a community is a network of people. The link between them may be:




• Where they live (such as a housing estate or neighbourhood).


• The work they do (such as the farming community or school community).


• The way they live (such as new-age travellers or homeless people).


• Common interests or shared values (such as a church community).


• Other factors they have in common (such as sexual preferences, so the gay community).

The people in the network come together on the basis of a shared experience or concern, and identify for themselves which communities they feel they belong to. Networks may be formal or informal and since the advent of the Internet, the concept of community no longer has geographical limitations, as people can now virtually gather in an online community and share common interests regardless of physical location (see http://en.wikipedia.org for a full discussion of the nature of community from a range of disciplinary perspectives).


Community work


This means working with community groups and organisations to overcome the community’s problems. Community work aims to enhance the sense of solidarity and competence in the community. For example, a community development worker may take on a health promotion role by working with particular communities in order to collectively bring about social change and improve quality of life. This involves working with individuals, families or whole communities to empower them to:




• Identify their needs, opportunities, rights and responsibilities.


• Plan what they want to achieve, and take appropriate action.


• Develop activities and services to improve their lives.

(For more details see http://www.prospects.ac.uk.)


Community health work


This is community work with a focus on health concerns, but generally health is defined broadly to include social and economic aspects, so that community health work may encompass almost as broad a range of activities as community development work.


Community action


This means activity carried out by members of the community under their own control in order to improve their collective conditions. It may involve campaigning, negotiating with or challenging authorities and those with power.


Community participation


This is about involving the community in health work that is led by someone outside the community; for example a worker employed by a statutory agency. The degree of participation may vary.


Community development


This means working to stimulate and encourage communities to express their needs and to support them in their collective action. It is not about dealing with people’s problems on a one-to-one basis; it aims to develop the potential of a community as a whole. A community development approach to health involves working with groups of people to identify their own health concerns, and to take appropriate action. Community development health workers are essentially facilitators, locally based, whose role is to help people in the community to acquire the skills, knowledge and confidence to act on health issues. They are usually community workers by background, rather than health professionals.


Community health projects


This is a loose term applied to programmes of work that are organised by agencies for the improvement of health in a community, or to local organisations aiming to improve health by supporting some combination of community activity, self-help, community action and/or community development. To read more on terms and projects linked to the community go to the Community Development Foundation (CDF) website (http://www.cdf.org.uk). The CDF is the leading source of community development expertise and delivery. As a public body and a charity it bridges government, communities and the voluntary sector, and has a range of information on the types of projects that lead to community cohesion, community engagement and community development.

Finally, it is worth mentioning that in the health service the word community is often used as an adjective to describe anything that is not based in hospital. Examples are community care, community nurses and community services.


Principles of Community-Based Work


There are four key principles, as follows.



1. The centrality of the community


It is the community which defines its own needs. Community-based work is essentially a bottom-up process, rather than being top-down expert led where those with power and authority make the decisions. Health promoters recognise and value the health experience and knowledge that exists in the community, and seek to use it for everyone’s benefit. Both legislation and policy recognise the importance of community involvement in their own affairs (see Department for Communities and Local Government 2006).


2. The facilitator role of community health promoters


Community health promoters do not perceive themselves as experts in health, but as facilitators whose role it is to validate, encourage and empower people to define their own health needs and to meet them. They start where the community is, recognising and valuing people’s own abilities and experiences. They involve people in community health work from the very beginning, encouraging and supporting them in working together. Knowledge and skills are shared and demystified. Community health promoters aim to complement as well as challenge statutory services by making people’s access to statutory agencies easier, and making the agencies more accountable to the people they serve.


3. The importance of addressing inequalities


See Chapter 1, section on inequalities in health.

A central concern in community-based health promotion work is the need to challenge and change the many forms of disadvantage, oppression, discrimination and inequalities that people face, and which adversely affect their health.

Work therefore has focused particularly on the needs of disadvantaged groups. A central way of working is to bring people in such groups together for support and information sharing, and to enable them to bring about change through collective action. The work can be political, because it often involves working towards equality, social inclusion and social justice with people who experience powerlessness and inequality as part of their everyday lives.


4. A broad perspective on health


Health is perceived broadly and holistically as positive wellbeing including social, emotional, mental and societal aspects as well as physical. It is not seen merely as the absence of disease, and is not limited by medical or epidemiological views of what constitutes a health problem or issue. Health is seen to be affected by social, environmental, economic and political factors.


Community Participation


Participation is a word that is used widely to mean a range of activities, from those that are merely tokenistic to those which are firmly rooted in the concept of empowerment. Partnership, public participation and public decision making are all key issues in health services and local authorities. However, in reality some organisations may make decisions without having any wish to engage with the public (see Scriven 2007 for a detailed overview of collaboration and partnership working with communities).


Community Participation in Planning


See also Chapter 6, section on public views.

The amount of community participation in planning health work organised by an agency (such as an NHS organisation or local authority) can vary along a spectrum of none to high, as shown in Table 15.1. In the health service, such participation can be called public involvement or service user involvement. (See Rosato et al 2008 for an interesting discussion on the value of community participation for health outcomes and Coulthard et al 2002 for an overview of people’s perception of community participation.)

























Table 15.1 Community participation in planning health promotion work
The table is adapted from Brager & Sprecht (1973). See also Scriven (2007).
No participation The community is told nothing, and is not involved in any way
Very low participation The community is informed. The agency makes a plan and announces it. The community is convened or notified in other ways in order to be informed; compliance is expected
Low participation The community is offered ‘token’ consultation. The agency tries to promote a plan and seeks support or at least sufficient sanction so that the plan can go ahead. It is unwilling to modify the plan unless absolutely necessary
Moderate participation The community advises through a consultation process. The agency presents a plan and invites questions, comments and recommendations. It is prepared to modify the plan
High participation The community plans jointly. Representatives of the agency and the community sit down together from the beginning to devise a plan
Very high participation The community has delegated authority. The agency identifies and presents an issue to the community, defines the limits and asks the community to make a series of decisions that can be embodied in a plan which it will accept
Highest participation The community has control. The agency asks the community to identify the issue and make all the key decisions about goals and plans. It is willing to help the community at each step to accomplish its goals, even to the extent of delegating administrative control of the work.


Ways of Developing Community Participation


Community participation can be encouraged and supported in many ways at different levels. If you work for a public sector agency such as a local authority or the health service, the following suggestions may be useful (adjusted from Adams & Smithies 1990 and Labyrinth Consultancy 2000).





Be open about policies and plans

Publicise your policies, invite comments and recommendations on your plans, and involve representatives on planning and management groups. This is an intrinsic part of policy. See, for example, Department for Communities and Local Government (2009), the government response to the White Paper Communities in Control: Real People, Real Power (Department for Communities and Local Government 2008). This White Paper is about passing power to communities and giving real control and influence to more people.


Plan for the community’s expressed needs

When planning health promotion services, help the community to express its own needs.


Decentralise planning

Set up planning and management of health promoting and allied services on a neighbourhood basis, encouraging and enabling the public’s involvement.


Develop joint forums

Develop joint forums, such as patient participation groups in doctors’ practices, where lay people and professionals can work together in partnerships. Mental health services often have joint forums to involve service users in service development.


Develop networks

Encourage individuals or groups to come together, thus increasing their collective knowledge and power to change things. Value interagency links and gain the support of workers from different organisations because competition and lack of understanding of each other’s roles and cultures can hinder progress.


Use electronic networking

Electronic networks can provide community information and a means of communication within and between communities (see http://www.partnerships.org.uk). For example, rural communities with poor transport facilities can use electronic networks (e-mail and websites), which go some way towards addressing the problem of social exclusion caused by lack of information. Not only can groups and individuals find and supply information on the Internet, they can participate in democratic processes. For example, Communities UK uses Twitter (http://www.twitter.com) as does the National Council for Voluntary Organisations (NCVO). Many organisations also use YouTube (http://www.youtube.com). Another example is the use of virtual councillor’s surgeries (for an example see http://www.stockton.gov.uk).


Provide support, advice and training for community groups

Provide opportunities for lay people to develop their knowledge, confidence and skills. CommunitiesUK have developed a guide for this purpose, Community Power Pack: Real People, Real Power (Communities and Local Government and Involve 2008), which is online (http://www.communities.gov.uk) or can be ordered free.


Provide information

Provide information about health issues, details of useful local and national organisations, leaflets, posters, books and websites.


Provide help with funding and resources

Help local groups to obtain funding from statutory agencies, and provide other sorts of practical help such as a place to meet or facilities to photocopy materials.


Provide help with evaluation

Being able to show real changes in community resources, services and health outcomes increases respect and confidence from communities, funders and agencies.


Support advocacy projects

Support projects that enable people who are otherwise excluded to have a voice, such as mental health advocacy schemes (see Foley & Platzer 2007).

Exercise 15.1 offers the opportunity for you to consider how you can encourage community participation in your work.

EXERCISE 15.1
Developing community participation in your health promotion work



Consider the following list of ways in which you can encourage community participation in working for health.




▪ Be open about policies and plans.


▪ Plan for the community’s expressed needs.


▪ De-centralise planning.


▪ Develop joint forums and networks.


▪ Offer support, advice and training for community groups.


▪ Provide information.


▪ Provide help with funding and resources.


▪ Provide help with evaluation.


▪ Support advocacy projects

(If you are not sure what is meant by these, look back at the explanations above.)




To what extent do you think these things are desirable?


To what extent do you do these things already?


From this list, can you identify ways in which you would like to increase community participation in your work?


Can you identify any other ways in which you would like to increase community participation in your work?


Given that there may be some obstacles to doing what you would ideally like to do, can you identify a practical way forward for acting on at least one of the things you would like to do?

Work individually, in pairs or small groups.


Community Development


However much you might seek people’s participation, it may be that they feel so alienated, dissatisfied or overwhelmed with problems that they reject participation. In this situation, it is necessary to develop a climate and culture where participation can happen. You need to encourage, enable and support people, and community development is a way of doing this. Evidence suggests (although measurement is difficult) that encouraging autonomy, strengthening social networks and other aspects of social capital are prerequisites for good health (Morgan & Swann 2004).

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Apr 17, 2017 | Posted by in MEDICAL ASSISSTANT | Comments Off on Working with communities

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