Leading Change



Leading Change


Mary Ann T. Donohue




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This chapter describes the general nature of change in healthcare organizations. The theories and models, processes, responses, principles, and strategies typically involved in creating and leading change are presented. The manager’s primary role is that of change facilitator. This role includes functions that anticipate, create, and manage the dynamic forces of change for desired outcomes and goal achievement. Choosing how to react to imposed change is a frequent responsibility and leading proactively offers multiple opportunities to better enhance outcomes. Therefore the effective change agent ensures staff empowerment to achieve change outcomes. The term change agent is used in this chapter to describe the nurse leader who is responsible and accountable for achieving a defined set of management-oriented outcomes through the orchestrated efforts of any defined group. Change refers to an alteration in the work environment that is new or different from what existed previously. Change management refers to the overall processes and strategies used to moderate and manage the preparation for, effect of, responses to, and outcomes of conditions that are new and different from those that existed previously.





Introduction


Change is a natural social process of individuals, groups, organizations, and society. The forces of change may have their origins external, internal, or both to healthcare organizations. We do know that change is constant, inevitable, pervasive, and unpredictable and varies in rate and intensity, which unavoidably influences individuals, technology, and systems at all levels of every organization. Even if we did not want to change, the rapidity and the volume of changes affecting the healthcare environment dictate that we must embrace a new imperative: the future. If we do not, we risk inevitable frustration and dissatisfaction and, perhaps, expend more energy obstructing growth than promoting opportunities for success.


Because most healthcare organizations operate as open systems, they are especially receptive to a wide variety of influences. The impact of organization-wide change depends on the organization’s particular stage of development, degree of flexibility, and history of response to change. The role of change agents is to lead change efforts. Their activities are rooted in thinking that is systems-based and theory-based, quite tolerant of ambiguity, and ever mindful of the bigger picture. Therefore the management of change in organizations requires moving easily back and forth from an emphasis on long-range planning and established goals to a greater focus on managing competing, dynamic forces in change situations. The successful manager of change constantly moves the group toward a set of predetermined, achievable outcomes. Balancing change in the long and short views is always a key challenge in any given situation, and the capacity to manage change is one of the marks of a true leader.



Context of the Change Environment


The healthcare manager must factor in time, information, decision making, and planning (Begun & White, 1995). In an increasingly uncertain world, managers and leaders in our profession are challenged to be skilled in using change theory, serving as change agents, and supporting staff during times of change. According to the American Organization of Nurse Executives (AONE) (2005), managers and leaders need to do the following:



Nursing entities, as open systems, need to begin viewing their work in less bureaucratic, inflexible ways and open themselves up to responding with flexibility and creativity to today’s dynamic environment (Begun & White, 1995). Using planned linear change was useful when cycles in society and health care were somewhat stable (low-complexity change). The highly complex, accelerated, and unpredictable change situations of today still require planning, but on a constantly changing basis.


Nurses are key players in healthcare delivery. They are partners with multiple care providers and pivotal players in open-systems organizations. In their classic work, Begun and White (1995) said that it was important for nursing to consider its dominant logic as a source of structural inertia. Using chaos theory components, they suggested that nursing in certain organizations is too “stuck” and thus too unresponsive and unable to adapt to the influences of rapid change. Today, nursing organizations that achieve designation by the American Nurses Credentialing Center (ANCC) with Magnet™ status are typically ones that are flexible, adaptive, and innovative. They can lead change by putting into place programs that capitalize on rapid change and thus improve patient safety and nurses’ work environment and achieve quality outcomes. One way the nurse leader can alter the dominant logic is shown in Box 17-1. Using this methodology, the manager becomes adept at addressing an emergent approach to change that takes place over a long period rather than sporadic and episodic reactions to change (Shanley, 2007). Scenario planning (i.e., raising multiple “what if” questions with many possible alternative answers) is an example of the needed flexibility and creativity urgently needed in nursing today.



There are two approaches commonly referred to in the literature on change: linear and nonlinear. Planned change models, or linear approaches, can guide directional, incremental, low-level, less-complex changes. Examples are reorganizing the storage of unit supplies and publishing staff development courses for nurses. Changes that represent higher-level thinking, on the other hand, are characteristically more fluid and complex because of the number of interactions and the activities of multiple players and their influences across the organization. Usually, nonlinear change approaches are found in complexity/chaos and learning organization theories. They offer helpful approaches for understanding dynamic, open-system healthcare organizations and for guiding change agents in managing accelerated, increasingly uncertain change environments (Menix, 2000, 2001). Change agents in planned changes focus on specific goals and the incremental steps needed to attain those goals. Change agents in nonlinear, complex changes serve as monitors of the environment, negotiators of influences on a change, and precise forecasters of possible scenarios and their anticipated outcomes.



Planned Change Using Linear Approaches


Most planned change models—linear models—advocate that change can occur in a sequential and directional fashion when guided by effective change agents. The early planned change models, such as those of Lewin (1947); Lippitt, Watson, and Westley (1958); and Havelock (1973), explain the nature of change processes and offer systematic problem-solving methods designed to achieve change. The use of planned change can be useful for low-level change in more stable environments. Flexibility in implementing the plan and moderating the situational factors, as is advocated by nonlinear approaches, can then be introduced to improve the overall outcomes. However, to make change happen, the group has to progress through it. The group cannot let only a few make the changes. Sticking with and advancing the change is daily work that requires the undivided focus of all team members.


Lewin (1947) suggested that an analysis of change situations, which he called force field analysis, includes early and ongoing assessment of barriers and facilitators. Barriers in change situations are factors that can hinder the change process; facilitators are factors that can expedite the process. These elements may originate with people, technology, structure, or values. For change to be effective, the force of facilitators must exceed the force of barriers; thus the work of change agents is to reduce the barriers in the situation and support or enhance the facilitators. Figure 17-1 illustrates an example of how to diagram forces so that a visual portrays the strengths and barriers of any change. In this case, the strengths outweigh the barriers.



Lewin (1947) describes change as having three stages:



Unfreezing refers to the awareness of an opportunity, need, or problem for which some action is necessary; it also requires subsequent mental readiness to approach the issue. This phase may occur naturally as a progressive development, or it may result from a deliberate activity as a first step in planning a change. For example, when the current way of communicating shift-to-shift reports is ineffective, as evidenced by a lack of hand-off communication, the staff becomes aware of the problem and the need for change to occur. As in The Challenge section on p. 325, changes in how patients’ needs were anticipated on an hourly basis, with formal scripting processes introduced to the staff on one unit, brought about unfreezing.



Experiencing the change or solution leads to incorporation of what is new or different into work and interpersonal processes (Lewin, 1947). Deciding to begin to use the change or being unexpectedly thrust into the change can result in potential integration of the new way of thinking or doing.


Refreezing occurs when the participants in the change situation accept and use the new attitude or behavior (Lewin, 1947). Acceptance is assumed once most staff members integrate the change into their work processes. Surveys, structured or unstructured observations, or other data-collection methods can be conducted at various points after the implementation of a specific change to measure the effectiveness of the new approach. Analysis of these data can help evaluate the degree of implementation and identify additional alterations needed to ensure an effective change outcome.


Although Havelock’s (1973) six-stage model for planning change had particular application to educational entities (see the Theory Box below), it shows similarities in the elements of the directional phases recommended by other planned-change models. Two adjuncts to Havelock’s model advocate development of the effective change agent and use of his model as a rational problem-solving process. The rational problem-solving process is “how change agents can organize their work so that successful innovation will take place” (p. 3).



Theory Box


Theories for Planned Change






















KEY CONTRIBUTORS KEY IDEA APPLICATION TO PRACTICE


Six Phases of Planned Change*


Havelock (1973) is credited with this planned change model.


Useful for low-level, low-complexity change.


Seven Phases of Planned Change


Lippitt, Watson, and Westley (1958) are credited with this planned change model.


Useful for low-level, low-complexity change.


Innovation-Decision Process


Rogers (2003) is credited with formulating this process.


Useful for individual change.


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*Adapted from Havelock, R.G. (1973). The change agent’s guide to innovation in education. Englewood Cliffs, NJ: Educational Technology Publications.


Adapted from Lippitt, R., Watson, J., & Westley, B. (1958). The dynamics of planned change. New York: Harcourt Brace.


Adapted from Rogers, E.M. (1995). Diffusion of innovations (4th ed.). New York: The Free Press.



Lippitt, Watson, and Westley’s (1958) model suggests seven sequential phases to use to plan change (see the Theory Box below). Inherent in this model is the change agent’s appraisal of the “change and resistance forces which are present in the client system at the beginning of the change process as well as others which may be revealed as the process advances. Being continuously sensitive to the constellation of change forces and resistance forces is one of the most creative parts of the change agent’s job” (p. 92).


The innovation-decision process (Rogers, 2003) describes the choice of an individual, over time, to accept or reject a new idea for use in practice (see the Theory Box on p. 328). According to Rogers’ work, the individual’s decision-making actions pass through five sequential stages. The decision to not accept the new idea may occur at any stage. However, the change agent can facilitate movement by others through these stages by encouraging the use of the idea and providing information about its benefits and disadvantages.



Nonlinear Change: Chaos and Learning Organization Theories


Chaos Theory


Organizations can no longer rely on rules, policies, and hierarchies to enforce change and achieve outcomes in rigid and inflexible ways. According to chaos theory, the rapidly changing nature of human and world factors underscores how an emphasis on rules and policies is shortsighted, wastes time, and fails to accomplish goals in the long run. Organizations are open systems operating in complex, fast-changing environments. The term open by itself suggests that such systems (organizations/services) are affected by and simultaneously affect their environment. These systems are similar to semipermeable membranes, allowing some exchanges between the internal and external environments. Non–human-induced responses are characterized by random-appearing yet self-organizing patterns. Constant adaptation and the mere anticipation of change force organizations to remain relevant in their environment. The cycle of change dictates that, typically, organizations experience periods of stability interrupted by periods of intense transformation, thus demonstrating “spurts” of change rather than continuously steady, incremental change. Although not immediately predictable in the long run, small changes in the internal or external environment can certainly result in significant consequences to organizational work processes and outcomes. Chaos theory further explains that the conditions present in a particular organizational change will not occur again in the same form (Vicenzi, White, & Begun, 1997). Figure 17-2 illustrates the contrasting patterns.



Organizations have always been self-organizing systems with the potential for self-renewal. Magnet™ organizations, as a key example, illustrate how organizations dedicated to excellence capitalize on a vision of quality to create shared values and beliefs. Furthermore, the focus on interrelationships (chief nursing officer [CNO] to and from staff, nurses with physicians, and employees with patients) creates fertile landscapes for potential change. Their emphasis on evidenced-based outcomes practice models, in addition to innovations in nursing research scholarship, has been exemplary, for example. Such intellectual advancement supports the value of continuous learning as a matter of organizational philosophy and further promotes adaptation to constant, accelerated change.



Learning Organization Theory


Learning organizations are organizations that place emphasis on flexibility and responsiveness (Senge, 1990). Specifically, complex organizations that are responsive to internal and external influences are trying to survive in an unpredictable healthcare environment. They can best respond and adapt when members of the organization complete their work with others using a learning approach. Enactment of Senge’s five disciplines is essential to achieving learning organization status. Disciplines refers to the grouping that comprises critical and interrelated elements; this grouping can function effectively only when all elements are present, linked, and interacting. For example, an automobile with a working engine and other essential operational features but no tires could not be driven as designed. Without the knowledge of the interrelatedness of the automobile’s operational features, one might not be able to take the right action to use this form of transportation.


Senge’s (1990) five disciplines of learning organizations are the following:



Dialog (two-way discussion) promotes the individual, group, and organizational learning process. Systems thinking refers to the need for the organization to view the world as a set of multiple visible and invisible parts that interact constantly. When the organization values and facilitates development of the deeper aspirations of its members in addition to professional proficiency, it successfully matches organizational learning and personal growth or personal mastery. Each individual and each organization base their activities on a set of assumptions, beliefs, and mental pictures about the way the world should work. When these invisible mental models are uncovered and consciously evaluated, it is possible to begin to determine, in a “learningful” (Senge, 1990, p. 9) way, their influence on work accomplishment. Building shared vision occurs when leaders involve all members in moving personal visions of the future into a consolidated yet ongoing vision common to members and leaders. Team learning refers to the need for a cohesive group to learn together to benefit from the abilities of each member, thereby enhancing the overall outcomes of the team’s efforts. Organizations value employees who can learn continuously, interact and communicate effectively as team members, and seek to meet their potential as team members.


An example of the application of chaos and learning organization theories is a community hospital that has been sensitive to and has adapted to external and internal environmental influences, such as the need to make changes in reimbursement and accreditation policies. The process of adaptation involves times of fluctuation interrupted with times of stability. The implications of managed care mandated by major insurance players may not be predictable, but they have significant consequences for the financial survival of the community hospital. New reimbursement strategies have forced community hospitals and other area hospitals to interact to seek consolidation for all to survive. Accelerated change of such magnitude has created change that, at times, appears chaotic. However, the result is that all hospitals are transformed and we can observe that some degree of order exists in the middle of perceived general chaos. It is likely that these exact conditions will not occur again for these hospitals. Yet, hospital administrators and other personnel have shown resilience and assumed a “learning” philosophy to seek overall organizational adaptation and, when able to do so, have thrived. The more telling reality is that many more community hospitals have closed or faced bankruptcy.



Major Change Management Functions


Change agents selectively use change management functions and activities to assist in the creation and management of change to reach specific outcomes. They may or may not be used sequentially; they may be applied simultaneously, based on the nature of the change process. Flexibility and appropriateness of use are essential. The five functions are as follows:


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Aug 7, 2016 | Posted by in NURSING | Comments Off on Leading Change

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