Reorienting health services
Chapter 8 Reorienting health services Key points • Reasons for reorienting health services – Barriers to the reorientation of health services • Primary health care and health promotion – Principles;…
Planning health promotion interventions
Chapter 19 Planning health promotion interventions Key points • Systematic planning and its advantages • The principles of planning • Strategic planning • Project planning • Ewles & Simnett planning…
Developing personal skills
Chapter 9 Developing personal skills Key points • The role of beliefs, attitudes and values in health-related decisions • The influence of social norms on health behaviour • The concept…
Influences on health
Chapter 2 Influences on health Key points • Factors influencing health • Links between: social class and health; gender and health; and ethnicity and health • Effects of income, housing…
Evaluation in health promotion
Chapter 20 Evaluation in health promotion Key points • Defining evaluation • Evaluation research methodologies • Why evaluate? • What to evaluate? • Process, impact and outcome evaluation • How…
Defining health promotion
Chapter 4 Defining health promotion Key points • The development of health promotion • Definitions of health education and health promotion and the relationship between them • Definition of public…
The politics of health promotion
Chapter 7 The politics of health promotion Key points • Political ideologies • Politics and globalization • Politics of health promotion structures • Politics of health promotion methods • Politics…
Assessing health needs
Chapter 18 Assessing health needs Key points • Concepts of need • Needs assessment strategies • Relating needs to strategic planning • Problems in assessing needs Overview The first phase…
Models and approaches to health promotion
Chapter 5 Models and approaches to health promotion Key points • Different approaches to health promotion: – Medical – Behaviour change – Educational – Empowerment – Social change • Aspects…
Using media in health promotion
Chapter 12 Using media in health promotion Key points • Nature of media effects • Role of mass media • Using mass media – Planned campaigns – Unpaid coverage –…
