• Analyze the relationships among mission, vision, and philosophy statements and organizational structure. • Analyze factors that influence the design of an organizational structure. • Compare and contrast the major types of organizational structures. • Evaluate the forces that are necessitating reengineering of organizational systems. The mission statement sets the stage by defining the services to be offered, which, in turn, identify the kinds of technologies and human resources to be employed. The mission statement of healthcare systems typically refers to the larger community the organizations serve as well as the specific patient populations to whom they provide care. An example of a mission statement appears in Box 8-1. Hospitals’ missions are primarily treatment-oriented; the missions of ambulatory care group practices combine treatment, prevention, and diagnosis-oriented services; long-term care facilities’ missions are primarily maintenance and social support–oriented; and the missions of nursing centers are oriented toward promoting optimal health status for a defined group of people. The definition of services to be provided and its implications for technologies and human resources greatly influence the design of the organizational structure, the arrangement of the work group. Vision statements are future-oriented, purposeful statements designed to identify the desired future of an organization. They serve to unify all subsequent statements toward the view of the future and to convey the core message of the mission statement. Typically, vision statements are brief, consisting of only one or two phrases or sentences. An example of a vision statement is provided in Box 8-1. Philosophies are evolutionary in that they are shaped both by the social environment and by the stage of development of professionals delivering the service. Nursing staff reflect the values of their time. The values acquired through education are reflected in the nursing philosophy. Technology developments can also help shape philosophy. For example, information systems can provide people with data that allow them greater control over their work; workers are consequently able to make more decisions and take more autonomous action. Philosophies require updating to reflect the extension of rights brought about by such changes. Box 8-1 shows an example of a philosophy developed for a neurosurgical unit with the leadership of a nurse manager and clinical instructor. In organizations, culture is demonstrated in two ways that can be either mutually reinforcing or conflict-producing. Organizational culture is typically expressed in a formal manner via written mission, vision, and philosophy statements; job descriptions; and policies and procedures. Beyond formal documents and verbal descriptions given by administrators and managers, organizational culture is also represented in the day-to-day experience of staff and patients. To many, it is the lived experience that reflects the true organizational culture. Do the decisions that are made within the organization consistently demonstrate that the organization values its patients and keeps their needs at the forefront? Are the employees treated with trust and respect, or are the words used in recruitment ads simply empty promises with little evidence to back them up? When there is a lack of congruity between the expressed organizational culture and the experienced organizational culture, confusion, frustration, and poor morale often result (Casida, 2008; Melnick, Ulaszek, Lin, & Wexler, 2009). Organizational culture can be effective and promote success and positive outcomes, or it can be ineffective and result in disharmony, dissatisfaction, and poor outcomes for patients, staff, and the organization. A number of workplace variables are influenced by organizational culture (Chen, 2008). When seeking employment or advancement, nurses need to assess the organization’s culture and develop a clear understanding of existing expectations as well as the formal and informal communication patterns. Various techniques and tools are available to assist the nurse in performing a cultural assessment of an organization (Casida, 2008). With a solid understanding of organizational culture, nurses will be better able to be effective change agents and help transform the organizations in which they work. The Research Perspective at left presents a study on the relationship between leadership and organizational culture in acute care hospitals. Probably the best theory to explain today’s nursing organizational development is chaos (complexity, nonlinear, quantum) theory. (See Chapter 7 and the Index.) In essence, chaos theory suggests that lives—and organizations—are really weblike. Pulling on one small segment rearranges the web, a new pattern emerges, and yet the whole remains. This theory, applied to nursing organizations, suggests that differences logically exist between and among various organizations and that the constant environmental forces continue to affect the structure, its functioning, and the services. Brafman and Beckstrom (2008), in their aptly named book, The Starfish and the Spider, identified how organizations differ and yet are successful. Spider organizations are built like a spider, and when the head is destroyed, the spider dies. The starfish, on the other hand, can lose an appendage, and it just grows another one. In fact, a starfish, when cut in half, creates two starfish. Organizations that are controlled in a heavily centralized way can diminish quickly without the strong, central figure. Organizations that are self-generating quickly share leadership as needed and often continue to thrive. The important point for any organization is to find what is known as the “sweet spot,” the point of balance between centralization and decentralization. The issues in healthcare delivery, with their concomitant changes such as reimbursement regulation and the development of networks for delivery of health care, have profound effects on organizational structure designs. Consumerism, the consumer demand that care be customized to meet individual needs, necessitates that decision making be done where the care is delivered. Increased consumer knowledge and greater responsibility for selecting healthcare providers and options have resulted in consumers who demand immediate access to customized care. Information from Internet sources and direct-to-consumer advertising are significantly altering the expectation and behaviors of healthcare consumers. For example, Hospital Compare (www.hospitalcompare.hhs.gov) is a tool that consumers can use to access a searchable database of information describing how well hospitals care for patients with certain medical and surgical conditions. Access to this information allows consumers to make informed decisions about where they seek their health care. In response to consumer expectations, facilities concentrate on consumer satisfaction and delivery of patient-focused care. Changes in both facility design and care delivery systems are likely to continue as efforts are made to reduce cost while still striving to meet or exceed consumer expectations and improve patient outcomes. The Transforming Care at the Bedside (TCAB) initiative is an example of redesigning the work environment from the bottom up. The initiative, funded by the Robert Wood Johnson Foundation and the Institute for Healthcare Improvement, was started in 2003 to develop and validate an evidence-based process for transforming care in acute care facilities. Reports from TCAB facilities demonstrate the value of nurse involvement in the process as well as the value to nurses in terms of their participation (Martin et al., 2007; Upenieks et al., 2008). Regardless of the level of changes made within an organization—redesign, restructuring, or reengineering—staff and patients alike feel the impact. Some of the changes result in improvements, whereas others may not; some of the impacts are expected, whereas others are not. It is critical, therefore, that nurse managers as well as staff nurses are vigilant for both anticipated and unanticipated results of these changes. Nurses need to position themselves to participate in change discussions and evaluations. Ultimately, it is their day-to-day work with their patients that is affected by the decisions made in response to a rapidly changing environment (Martin et al., 2007; Murphy & Roberts, 2008). The Evidence section on p. 153 describes the impact of organizational restructuring on nurses.
Understanding and Designing Organizational Structures
Mission
Vision
Philosophy
Organizational Culture
Factors Influencing Organizational Development
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