Children and young people repeatedly feedback that no-one shares information or educates them about the NHS until they are unwell, yet when they are given information and education they can make informed decisions about their health and health care. The NHS is seeing an ever-increasing and, some would argue, unsustainable demand on its services. For example, there is increased attendance at emergency departments (ED) and it is estimated that 40% of ED attendances could be avoided but there is limited public awareness about the range of health care services and alternatives available (NHS Institute 2010a). Engagement with children, young people and families identified that schools would be the ideal location to address these challenges. Schools offer an environment to educate and engage children and young people regarding health, while also informing education staff about NHS services. The Children’s Outcomes Forum (Department of Health 2012) reinforced this, highlighting that schools are very important places in which children’s and young people’s health and well-being can be supported and improved, publishing a guide for school governors to assist them in holding schools to account regarding the physical and emotional health and well-being of their pupils.