CHAPTER EIGHTEEN Leadership, management and reflective practice
At the completion of this chapter, the reader will be able to:
INTRODUCTION
There are three kinds of people in the world –
those who watch things happen, and
those who wonder what happened!
This memorable quotation reflects the two types of thinking generally engaged in by nurse managers and leaders; that is, inside-out strategic thinking and outside-in strategic thinking (Thompson & Strickland 1995). This chapter has been written to assist those readers who wish to be among those who make things happen and who will, in order to do this, engage increasingly in outside-in strategic thinking.
INSIDE-OUT AND OUTSIDE-IN STRATEGIC THINKING
Inside-out strategic thinking
Inside-out strategic thinking is governed by a range of conservative/reactionary factors. These include the organisation’s traditional approaches to innovation and threat; what is acceptable to various internal political coalitions; what is philosophically comfortable with anyone likely to be affected and, what is safe, organisationally and professionally (Thompson & Strickland 1995). Nurse (and other) managers who are inside-out thinkers tend, unremarkably, to be risk averse, to undertake little in the way of environmental scanning (because they are uninterested in external events and influences), and they generally see new developments as unimportant (Thompson & Strickland 1995). Typically, inside-out leaders respond to new developments in one of two ways. Firstly, they claim the new developments will not affect their unit or team. Secondly, they study the new development ad nauseam before initiating any action. These leaders and managers typically focus their energies and attention on internal problem-solving, processes, procedures, politics, reports and the administrative responsibilities of their jobs. If any strategic thinking takes place at all in their units, it is at their behest and is incremental and extremely slow.
Outside-in strategic thinking
Outside-in strategic thinking involves precisely what its title suggests; that is, keeping the closest eye on the unit’s operating environment for early signs of change. This ‘change spotting’ allows outside-in thinkers to consider how their unit could be affected by the possible changes they spot, and plan to maximise any potential advantages and minimise potential disadvantages. Such leaders tend to be the ones who initiate change first in an organisation and their moves are often bold and sweeping. Of course, however, serious environmental scanning takes time; outside-in thinkers make the necessary time available by allowing their teams to make the day-to-day operational decisions (Thompson & Strickland 1995).
THE NECESSITY FOR OUTSIDE-IN STRATEGIC THINKING
Scholars at the Massachusetts Institute of Technology currently estimate that the world’s total stock of knowledge (i.e. all disciplines) doubles every ten years; by 2010, however, they estimate that it will double every two years (Aitken 1997). This has enormous implications for everyone, including those working in health (Sullivan 1998). Technological and social advances, which are the result of the knowledge explosion, allow or require the treatment of people who previously were considered (relatively) untreatable; this includes the very young and the fragile elderly, those with chronic and degenerative disorders, and those with life-threatening infectious diseases, e.g. HIV/AIDS. This puts increasing pressure on health service managers to provide more cost-effective services (Beardwood et al. 1999; Cullen 1998). Cost-effective measures have resulted in massive and repeated health service restructurings, workforce redesign, deinstitutionalisation of people with disability and chronic mental health problems, the movement towards evidence-based and interdisciplinary health care, and the promotion of preventative and primary care in all developed countries (Reid 1994).
THE IMPORTANCE OF PLANNING STRATEGICALLY
According to the New Shorter Oxford Dictionary (1993), a strategy is the action to be taken, as a result of careful planning, towards a desired end. Strategic planning, therefore, is concerned with the setting of objectives (desired ends), the development of procedures for implementing the objectives (actions to be taken), and monitoring the extent to which they are achieved. It always takes account of the organisation’s operating environment and should be developed consultatively with those who will implement it and be affected by it.
THE PURPOSES OF PLANNING
THE TASKS OF STRATEGIC MANAGEMENT
The first task is to collaboratively form a strategic vision with the unit team; that is, a succinct statement of what the unit wishes to become (for example, ‘To become one of the top 10 per cent of units in terms of cost effectiveness of care through the systematic development of reflective and evidence-based practice’), in order to infuse a sense of purpose and provide long-term direction to the team. The second task is to convert the strategic vision into measurable objectives, both short-term (one to three years) and long-term (five to ten years) and performance indicators. The third is to craft strategies to achieve the objectives; the fourth is to implement the strategies and, the fifth, to evaluate performance against objectives. This last task involves reviewing new developments, adjusting long-term direction, strategies and objectives in light of experience, changing conditions, new ideas and new opportunities (Thompson & Strickland 1995). There is, however, another vital task to be undertaken between formulating the vision and setting objectives; that is, undertaking a situational analysis.
Situational analysis
Identification of internal and external influences is known as a SWOT analysis (strengths, weaknesses, opportunities, threats). Strengths and weaknesses arise from an examination of the internal influences which are under the control of the unit; see Table 18.1 for some common internal influences.
Stay updated, free articles. Join our Telegram channelFull access? Get Clinical TreeGet Clinical Tree app for offline access |