• Plan and evaluate your health promotion work using a basic framework.

• Identify the views and needs of the clients/users/receivers of health promotion, and set priorities for your work.

• Link your work to the efforts of colleagues and to local and national strategies.

• Use an evidence-based approach, through using published research, doing your own research when necessary and auditing your work, thus ensuring that your efforts are effective and provide value for money.

• Organise yourself and manage your work in order to be effective and efficient.